Jeep is currently enjoying its third year partnering with Tough Mudder in the UK, an association which sees the iconic brand bring its sense of fun and adrenaline-fuelled personality to the hugely popular event series. The nationally run events are team-oriented 10-12mile obstacle courses designed to test physical strength and mental grit.
The season launched in Henley-on-Thames on 30th April and following last year’s success, Jeep took ‘Jeep Fest’ to the event once again. Jeep hosted their own mini festival at Mud Mile and as Mudders waded through the quagmire surrounded by bright festival flags they were spurred on by a DJ in a converted Renegade spinning some awesome tunes.
To accompany the Jeep Fest experience, Jeep hosted the ‘Jeep Fest Service Station’, offering mudders a pre and post Mud Mile experience. A team of face paint artists were on standby to help Mudders get into the mud battling, festival spirit – and it went down a treat with over 400 people representing the brand on the course. After conquering the course Jeep also gave out free branded car seat cover to protect their vehicles from the mud on the way home!